In 2008, InStyler saw a need for more styling options for customers who want to recreate professional-style results on their own. InStyler has since expanded to 24 hot tools, as well as wet goods and accessories. The InStyler inventor family holds over 50 years of product innovation experience, and 40 years of styling experience. Each hot tool is designed to give you incredible results in less time — all without damaging your hair. Our innovative team obsesses over tiny details that add up to big changes -including, but not limited to, doing your hair in half the time, getting beautiful long-lasting style with incredible shine, and keeping your hair healthier than you thought possible while using hot tools. InStyler does all this to make hair styling a stress-free, reliable, and even fun experience for their community.