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Match South specializes in curating vintage + newly inspired prints and collectibles that evoke memories of iconic places. Whether it's golf courses, famous restaurants, or hometown favorites, the brand brings a sense of nostalgia to modern home décor. The brand was born in 2020 as a passion project aimed at supporting the hospitality industry during a challenging time. By offering framed matchbook prints from beloved establishments, Match South keeps the memories of those places alive while contributing to the industry’s recovery. In 2020 they donated 50% of profits to a local charity that helped hospitality workers in a time of need.