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Ricki Rum was born as a tribute to the fleeting beauty of New England summers and has since evolved into our commitment to preserving the ocean that we love so dearly. Frustrated with most swimwear options being poor in quality, too expensive, or harsh on the planet, founders Lauren and Marissa set out to create high-quality swimwear that combines style and sustainability. Love for your body As east coasters, we have a particular mindset: During the precious summer months that come once a year, living every minute to the fullest takes priority. Why should your swimsuit get in the way of that? Our swimsuits are crafted using high-quality materials and designed to flatter your unique shape, so you can spend less time worrying about how you look, and more time savoring every moment. Love for your planet Our swimsuits are made with recycled ocean waste (yes, your suit was once a water bottle!), making them an eco-friendly choice that helps leave the planet better than we found it. Small steps make a big difference, we’re committed to making a positive impact with every suit we sell.