After years of frustration with leaky steamers, clunky ironing boards, and expensive dry cleaning, I found DIY hacks to be quicker, more compact and more effective than existing market solutions.

So over a number of years, a team of friends, engineers, investors, advisors, ambassadors and my co-founder, Annabel, helped me to create an exciting and thoughtful clothing care brand for the next generation. What's that saying... It takes a village? In our experience, hardware takes a country.