FLOWER Beauty hair tools was founded in 2020 as an extension of Drew Barrymore's FLOWER lifestyle brand. As an actress, daytime talk show host, and mother of two, Drew Barrymore lives life on-the-go. That is why FLOWER Hair Tools were designed for quick and easy styling, making a great hair day a quick flick-of-the-wrist away! But not only are these tools functional, Drew made her personal mission to make these tools beautiful, something you want sitting on your bathroom counter!