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Féroce Eyewear

FÉROCE, founded by Alexandra Baker, redefines femininity as bold, confident, and just a touch dangerous. The collection's sleek silhouettes reflect Alexandra’s American-French heritage, combining timeless elegance with modern edge. Inspired by a personal search for exquisitely crafted eyewear at an accessible price, Alexandra launched Féroce to fill this gap, bringing luxurious, thoughtfully designed eyewear within reach.


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brand image
Féroce Eyewear

FÉROCE, founded by Alexandra Baker, redefines femininity as bold, confident, and just a touch dangerous. The collection's sleek silhouettes reflect Alexandra’s American-French heritage, combining timeless elegance with modern edge. Inspired by a personal search for exquisitely crafted eyewear at an accessible price, Alexandra launched Féroce to fill this gap, bringing luxurious, thoughtfully designed eyewear within reach.

hitha
hitha
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Hand-picked for the hitha community, these are some of my most-loved and bestselling products from Féroce Eyewear.

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