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Puka The Label

At Puka, we craft timeless, year-round resort wear infused with the spirit of Bali and the essence of the ocean. Founded by Nadalyn McNichols, our female-led brand merges luxury with a laid-back lifestyle, drawing inspiration from Bali’s vibrant culture and local artisans. Each piece features a puka shell, symbolizing durability and the relaxed charm of beach life. By partnering with Balinese artisans, Puka ensures sustainable elegance that seamlessly transitions from resort to everyday wear, inviting you to carry a touch of the beach wherever you go.


Categories

brand image
Puka The Label

At Puka, we craft timeless, year-round resort wear infused with the spirit of Bali and the essence of the ocean. Founded by Nadalyn McNichols, our female-led brand merges luxury with a laid-back lifestyle, drawing inspiration from Bali’s vibrant culture and local artisans. Each piece features a puka shell, symbolizing durability and the relaxed charm of beach life. By partnering with Balinese artisans, Puka ensures sustainable elegance that seamlessly transitions from resort to everyday wear, inviting you to carry a touch of the beach wherever you go.

daughters and things
daughters and things
My latest picks

Hand-picked for the daughters and things community, these are some of my most-loved and bestselling products from Puka The Label.

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daughters and things

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