Joah Love started back in 2008 with the goal of designing a line of children''s clothing that was fuss-free, seriously cool, and made locally. Started by two friends, the name came from the first two letters in their names, Joy and Ahyoung, and was also a nod to Ahyoung''s Korean heritage--the word Joah means to like something. Liking things is good. So is being kind, being happy, and being a good human--we think all these things are very important and Joah Love takes these warm, fuzzy ideas pretty seriously. Beloved by boys and girls, and crafted from the softest knit fabrics and always with that amazingly soft, vintage feel that has become a beloved and defining element of everything Joah Love. Not a lot of snaps, zips, or extra bits (unless you count our obsession with cool logo tees and neon trimmings) because that’s the way we like it. You will too. So will your children.