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Zwïta is about cultural recognition. "Tunisian" doesn’t usually ring a bell in people's minds because most folks aren't familiar with it culturally or geographically. That was always our biggest challenge but also our greatest opportunity and entire point of launching Zwïta, named after our maternal great grandmother. We are two first generation Tunisian American brothers. Zwïta is a platform for us to challenge the mainstream narrative around our ancestral foods, that have recently become buzzy and trendy. Zwïta is our attempt to make authentic Tunisian foods like harissa mainstream while paying homage to its cultural roots, without compromising on quality. Zwïta is a personal challenge and a quest to highlight what people have been missing out on: the real deal. We wish to be the go to brand for high quality Tunisian food products.