Los Angeles based designer Heidi Merrick’s eponymous collection began in 2006 with four pieces that Heidi draped, patterned, and sewed herself. It has since developed into a global lifestyle brand sold to a wide customer base in over 27 countries. Straddling the worlds of both fashion and surfing, Merrick’s aesthetic harnesses the ease and elegance of California living and this uniquely West Coast ethos extends to all facets of the brand. Heidi’s uniquely West Coast ethos extends to all facets of the brand and her lifestyle. Daughter of world-renowned surfboard shaper, Al Merrick.
Los Angeles based designer Heidi Merrick’s eponymous collection began in 2006 with four pieces that Heidi draped, patterned, and sewed herself. It has since developed into a global lifestyle brand sold to a wide customer base in over 27 countries. Straddling the worlds of both fashion and surfing, Merrick’s aesthetic harnesses the ease and elegance of California living and this uniquely West Coast ethos extends to all facets of the brand. Heidi’s uniquely West Coast ethos extends to all facets of the brand and her lifestyle. Daughter of world-renowned surfboard shaper, Al Merrick.
Create a shop on Flagship in less than 5 minutes, and we will help you with the heavy lifting.
© 2025 Flagship. All rights reserved.
Create a shop on Flagship in less than 5 minutes, and we will help you with the heavy lifting.
Support 9to5chic
Flagship helps creators like 9to5chic build business with a storefront and access to brands and deals to share with their community.
© 2025 Flagship. All rights reserved.